Posts Tagged "home staging"

Home staging is as “Australian” as it gets!

Posted by on Aug 7, 2011 in Blogs | 6 comments

Home staging is as “Australian” as it gets!

While many home stagers continue to try and increase the awareness of the home staging and property styling/presentation market, it was great to see a piece in The Weekend Australian (July 30-31 2011) newspaper recently which helped support the benefits of engaging a stylist to help prepare a home for sale. The Weekend Australian ran an article on the merits of investing money into a property when selling and the importance of styling to improve the sale value of a home. Leading Australian real estate agent, John McGrath, commented that almost 25% of home sellers are engaging a home stylist...

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How do you hang artwork in your client’s property?

Posted by on Jul 24, 2011 in Blogs | 2 comments

How do you hang artwork in your client’s property?

Working in a lot of new properties, the developers I deal with seem to make the same comments in relation to hanging artwork – “I don’t want holes in my newly plastered and painted walls!” and “I don’t want to patch any damage once you have gone”. A room isn’t a styled room unless it has artwork. Big sections of blank wall are not very attractive and don’t really convey any appeal to buyers. Hanging artwork is a must in order to tie together the themed colour of a property installation and finish a job off property. So how do you hang...

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Is home staging a chip off The Block?

Posted by on Jul 19, 2011 in Blogs | 4 comments

Is home staging a chip off The Block?

Reality TV has had an injection of new programming on free-to-air recently including Jamie Durie’s new show, Top Design, Channel 10′s The Renovators and of course, Channel 9′s staple, The Block. So many of these shows are now on our screens showcasing the styles that are reflective of current Australian trends that it is hard to keep up. But do these shows and the contestants on them do a good job at creating well conceived design and how does this impact or reflect on home staging when it’s our industry that they are replicating on TV? After all, isn’t our job...

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Are you a cleaner or a property stylist?

Posted by on Jul 9, 2011 in Blogs | 8 comments

Are you a cleaner or a property stylist?

An increasing number of properties I work in to stage vacant properties for sale are not clean when I turn up. This is a frustrating situation as my job is to complete the overall picture of the site and create a space buyers want to live in. My job is not to clean floors, wipe down greasy benches and remove the last of the builder’s leftovers to the skip bin. So why is this an increasing trend? I have no idea. I could be due to time (or lack of) from everyone who is the property prior to me. It could be due to lack of money to engage a cleaner to give the property a final once over or...

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Discounting services vs value adding

Posted by on Jun 26, 2011 in Blogs | 5 comments

Discounting services vs value adding

With the housing market in a quiet patch at the moment, how does a home stager make a living? Well the fact is that we property presenters should love and relish the challenge that this market presents us. It’s a way to really show what we can do to present our client’s property in a much better light than the competitive home down the road. But in a competitive market, we are also competing against fellow home stagers, a lessening in spend by the vendor and real estate agents who want to ensure that they are getting as much value for money through recommending your services to...

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