What is home staging?

Home Staging Australia has been developed to actively promote the home staging industry in Australia and showcase the benefits of engaging a professional to review a home from a buyer perspective.

With most states now offering service providers the industry is likely to grow and develop to accompany other growing real estate value-add services like photography, video walk throughs and dedicated floor plan artists.

There are many definitions of what home staging is and how it helps property owners prepare their home for sale.

It is widely recognised that the industry began as early as the 1970s in the United States. There are a number of individuals who suggest that they were the first to introduce the industry to the world as a new way to make money on property through higher levels of presentation, both internally and externally of the property.

The industry has seen a sharp uprise in the number of home stagers entering the market. This could be due to the nature of people wanting more flexible home based hours and to escape the rigours of corporate life. It could be on the back of a housing boom in the early 2000s that caused a large amount of interest in helping people make extra money on their property.

Regardless of the reasons for entering the market, home staging in Australia is forging a new path that supplies real estate agents and property owners a new range of skills to address how to correctly present both lived in and vacant property to the market.

Home staging, for all intents and purposes, is the process of highlighting the positive aspects of a property and reducing as many of the negatives so potential property  buyers will walk away from an inspection with a great first impression of a home that presents well and requires little additional investment.

The two main streams of home staging are working with the owners own possessions and installing rental furniture and accessories into vacant homes to showcase the potential aspirational lifestyle of living in that property.

Working with an owner’s possessions is much different from installing hired furniture and quite often more difficult. The home stager must provide clear and concise instructions to the vendor on what actions they can take in order to maximise the value in their home. This can involve decluttering, improving the curb appeal, rearranging furniture and accessories and minor makeovers to walls, flooring, lighting and hardware (such as taps, handles, door knobs and other fittings).

Staging a vacant home requires furniture inventory which the home stager either hand selects from a supplier’s inventory or from their own collection of furniture and accessories. These accessories can include vases, linen, cushions, lamps, floor rugs and artwork.